About

Align To Win

We share the Align To Win framework, insights, and tools with the leaders of small to midsize businesses who want to get aligned — and stay that way.

Chris Edwards

Align To Win was founded by Chris Edwards, a former IBM Sales Executive. Today, he serves as a Leadership and Strategy Advisor & Coach to the owners and leaders of small to midsize businesses.

Over his career Chris observed a consistent pattern: the companies that won, grew, and succeeded on a sustained basis were the ones whose leadership teams were deeply aligned on who they were, where they were going, and how they were getting there. The companies that struggled, regardless of talent or resources, weren't. That observation became the conviction at the heart of Align To Win: leadership alignment isn't a soft organizational concept — it's the foundation of sustained business success, and it's both learnable and buildable with the right framework.

CE
Chris Edwards
Founder

How We Help

We share the complete framework, all seven driver tools, and the reasoning behind them with business leaders to use at their own pace. For teams that want to go deeper, Chris is available to deliver presentations and facilitate workshops.

Get Aligned →

Request a Presentation or Workshop

If you'd like to bring the Align To Win framework to your leadership team — through a presentation, a working session, or a facilitated workshop — reach out directly.